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The Drive (South To North): Highway 13 begins along a busy interchange with I-90/94 (Exit 87) as it whizzes past Wisconsin Dells, the "Water Park Capital of the World" and Wisconsin’s most popular vacation destination. In fact, I caught the local "vacation station", WDLS (AM 900, which since flipped formats, unfortunately), playing "Holiday Road" by Lindsay Buckingham, which served as the opening theme to National Lampoon’s Vacation. It was the perfect accompaniment to rolling through the bustling main street strip filled with shoppers and tourists on a beautiful summer day.
Past roller coasters, mini golf courses, waterparks, and hopping over the Wisconsin River, you enter the energetic strip that marks downtown Wisconsin Dells (pop. 2,418), which actually is a city. However, when people refer to "Wisconsin Dells", they usually mean the whole area, including Lake Delton and the region up and down the Wisconsin River, whose gorgeous 'dells' and gorges give the area its name. Wisconsin Dells started as Kilbourn City in 1857. It was named after founder Byron Kilbourn, who also played a major role in getting Milwaukee started as a city one decade earlier. Renamed Wisconsin Dells in 1931, the city set the state’s high temperature record of 114 degrees Fahrenheit (46 Celsius.) five years later. But yes, it gets cold here, too - hence a lot of indoor waterparks.
In addition to being home to the amphibious World War II vehicles known as the Wisconsin "Ducks" (which started in 1946) and Tommy Bartlett’s Water Ski & Jumping Boat Thrill Show (which made the Dells its permanent home after an amazingly successful temporary stop in 1952), Wisconsin Dells’ selection of waterparks is unparalleled anywhere in the world.
It’s also chock full of foreign workers, many of whom are college age from Eastern Europe and South America. Time magazine actually named it one of the "Best Places for College Students to Work during the Summer" in 2004, proving there’s a list for nearly everything.
Before we leave and make our way into the North Woods, let’s take a look at some facts about the area around Wisconsin Dells, where our lil’ Highway 13 originates (thanks to the "Quick Facts" section of wisdells.com):
And if you want fudge shops, only Mackinac Island in Michigan can compete with the downtown strip along Highway 13. Mmmm.. fudge. "The Strip" features t-shirt stores that seem to repeat every 100 feet or so. But there are also a ton of unique things. Among them: the Museum of Historic Torture Devices, although there was nary a Celine Dion CD to be found; Ripley's "Believe It Or Not!" Museum, one of only two (the other is in Jackson Hole, Wyoming); the Rick Wilcox Theatre, and a bunch more.
Wisconsin Dells is a great starting - or ending - point for any trip. You could spend a whole summer here and not run out of things to do. Since this is a road trip, it’s also about the journey. At least 'til we come back to the Dells.
After the intersection where Highway 16 breaks southeast toward Columbus and Milwaukee and Highway 23 continues east toward Green Lake and Sheboygan, Highway 13 turns north. Northward from the Dells, Highway 13 is a pretty straight shot through the tree cutaways, past smaller lodging camps and some access points that lead you back to the Wisconsin River. Beyond the junction with Highway 82 and over the interestingly-named Risk Creek lie the twin towns of Adams-Friendship.
Adams (pop. 1,914) is the larger of the two, due to the railroad’s new depot location in 1910; its twin city Friendship (pop. 698) remains the county seat, features a Pamida sighting and sits under Friendship Mound, which dominates the north view as you drive through the towns.
It gets quite mound-y here. Just on the other side of Friendship Mound is Roche-A-Cri State Park, which features a steep mound of its own... called, interestingly enough, Roche-A-Cri. The mound is 300 feet high and can be scaled via a 303-step wooden stairway that offers interpretive signs and two rest stops on your way to a gorgeous view from the top.
While there, I saw a guy who made me think that Carrot Top and Owen Wilson had a kid. And by the way, this stairway provides quite a workout. Note that this climb is equivalent to scaling almost halfway up Milwaukee’s tallest building and you’ll know why the sounds of huffing and puffing are audible at the lookout point.
Back to ground level, we see that even the early Native Americans wanted to carve their initials in something - some left rock carvings in the rocks called petroglyphs. They’re deep carvings, considering they’ve survived the weather and elements for all these years. In fact, the earliest decipherable markings date back to about 100 A.D. More recent carvings from European settlers date to the 19th century.
Buttes like Roche-A-Cri, and nearby Rabbit Rock, were islands in a glacial lake that once covered the area Highway 13 goes through today. Continuing north past Highway 21, which to the west crosses the Wisconsin River at man/dam-made Petenwell Lake (Wisconsin’s 2nd largest), you enter the town of Rome, where "Picket Fences" was set - alas, no Lauren Holly sightings. Motorcycle enthusiasts, however, can find the Dyracuse Motorcycle Recreation Area (yes, like "Syracuse", but with a D.) Named after Dyracuse Mound, another major Adams County landmark, DMRA offers eight miles of trails for motorcycles, motocross, ATVs and an Enduro Loop. Full facilities are offered in the recreation area, which is operated by both the Town of Rome and the Rapid Angels Motorcycle Club. So get your motor runnin’/ head out on the highw... well, you know the rest.
Heading into Wood County, Highway 73 crosses 13 before heading to Nekoosa and then rejoining it in Wisconsin Rapids.
Wisconsin Rapids (pop. 18,435) isn't a big city, but it is big enough to be its own "micropolitan" area, which has almost 50,000 people. "Da Rapids", as locals call it, used to be two cities on opposite sides of the Wisconsin River, Centralia and Grand Rapids; they merged in 1900. Then, in 1920 when locals were fed up with getting mail misdirected to Grand Rapids, Michigan, they changed the city’s name to Wisconsin Rapids. The "rapids" refers to a 45-foot drop this "hardest working river in the world" made at this point, which provided some good acceleration to boats and canoes. Dams have since changed this - there are five from Stevens Point down to Nekoosa - but this stretch of the river still provides hydroelectric power and makes it convenient to pound wood into pulp so we can eventually have something to write on.
Consequently, Wisconsin Rapids is a major hub for papermaking and also serves as the shipping point for a lot of cranberries you saw in the bogs getting here. Wisconsin grows more cranberries than any other state - over 300 million pounds per year - and Wood County (of which Wisconsin Rapids is the county seat) is pretty much the center of it all. It’s home to a major educational software company, Renaissance Learning, Grim Natwick, creator of Betty Boop (and to salute that, the city has an annual Betty Boop Festival) and the hometown of the driver with NASCAR’s coolest name ever, Dick Trickle.
Hey, tours aren't just for highways, breweries and museums. Tour the Stora Enso North America papermaking plant at 4th Avenue and High Street (715-422-3789) or, if you want to see paper in its original form, check out the Griffith State Nursery (473 Griffith Avenue, 715-424-3700), the largest forest nursery in Wisconsin.
Note: Highway 13 was recently re-routed in Wisconsin Rapids and from there to Marshfield; we will cover the new route shortly and re-post this section with updated information!
Highway 13 is clearly the main commercial strip as it heads into town as 8th Street South. At the junction with Highway 54, 13 jogs west over the Wisconsin River as the Riverview Expressway. From there, it once continued west but was re-routed north through downtown in 2012. Continuing north, Highway 13 meets with Highways 34 and 66.
Northeast of the Rapids, Highway 66 branches off to head for Stevens Point, and Highways 13 & 34 make a beeline north, through Rudolph to the recently-upgraded U.S. 10 expressway. From there, Highway 34 goes east and 13 heads west.
After some speedy travel along the new U.S. Highway 10 expressway, you reach Marshfield (pop. 19,118), perhaps best-known as a medical destination for patients from all over the world. That’s because it’s the headquarters of Marshfield Clinic, a sort of Wisconsin counterpart to Rochester, Minnesota’s Mayo Clinic. Founded in 1916, the clinic has expanded across the state and into upper Michigan with satellite centers and remains at the forefront of medical research, technology, development and treatment.
The medical research may come in handy, given what people will eat in Wisconsin at events like the Central Wisconsin State Fair, also held annually in Marshfield (deep-fried Twinkie on a stick, anyone??). Another Marshfield claim to fame is on these fairgrounds: the World's Largest Round Barn. Recognized in places like Ripley's Believe It or Not!, this huge red superlative at 513 East 17th Street is 150 feet in diameter and holds up to 1,000 people for a variety of events, many of them livestock-related. Built in 1916 without the use of scaffolding, it is 70 feet high.
With a large medical anchor and associated businesses, Marshfield ably supports a local orchestra, the Foxfire Botanical Gardens and the Wildwood Zoo. The annual Dairyfest is also held here, as is a 10K road race called the Cheese Chase. Marshfield, like many Wisconsin cities, also supports locally-brewed beer. The Blue Heron Brew Pub (108 W. 9th Street, 715-389-1868) boasts over 16 varieties of beer and ales that are quaffed all over Central Wisconsin. They're located in Parkin Place, an old dairy processing plant with a history all its own. Getting a parking place at Parkin Place usually isn't too much trouble, so stop in!
In Marshfield, "Business 13" follows 13’s original route. The downtown offers a wide variety of shops that cater more to the city itself than tourists. When increasingly busy roads through cities cause congestion, the solution is often to build a bypass way around the city. Not Marshfield. They built a "through-pass", essentially an upgraded version of Highway 13 (known also here as Veterans Parkway) that also cuts right through town but kind of juts in from a different angle. It stays multilane all the way through Marshfield.
Out of Marshfield, you follow the CN (Canadian National) train line, often witnessing long trains carrying loads of lumber. The next town is Spencer (pop. 1,932), which isn’t a suburb of Marshfield, but could be in the near future.
Shortly before going through Unity (pop. 368), Highway 13 begins straddling the Clark-Marathon County line and continues as the divider into the small town of Colby (pop. 1,616), which is famous for – you guessed it – the birthplace of Colby cheese! Colby is similar to cheddar cheese, but is milder and softer because it is produced though a washed-curd process. In fact, it takes more than one gallon of milk to produce just one pound of Colby cheese (I’m dying to try producing it with chocolate milk!) The 1885 development put Colby on the map, where it remains as a little dot.
In Unity, by the way, I saw a bar so shacky it made the Boar’s Nest in “The Dukes of Hazzard” look like Tavern On The Green in Central Park. I almost stopped in for a Blatz. I will next time.
Just north of Colby and the junction with the new expressway bypass of Highway 29 lies Abbotsford (pop. 2,000). Holding claim as "Wisconsin's First City", it's "first" in terms of the alphabet, not in population or age (those distinctions go to Milwaukee and Green Bay, respectively).
Crossing the 45th parallel (halfway point between the equator and the North Pole) at Dorchester, you end up in Taylor County. Going through Stetsonville (pop. 563), I noticed no Stetson hats; then the next place you reach you find people curiously asking you what you want on your tombstone.
Don’t worry, it’s just Medford (pop. 4,350), home to Tombstone Pizza (now owned by Kraft) and Pep’s Pizza. Basically, it’s the frozen pizza capital of Wisconsin, serving thousands of college students at 3am every night. Astrologer/psychic Jeane Dixon was born in Medford before moving to California and becoming a famous for her syndicated astrology column, predicting the Kennedy assassination and advising President Reagan’s wife Nancy during his term.
After Medford and the junction with Highway 64, increasing evidence of the North Woods comes into play. Chequamegon National Forest is accessible on either side; you climb higher and higher, too, as Timm’s Hill, the highest point in the state, lurks just off Highway 13 about five miles east of Ogema, along Highway 86 and County C.
Timm’s Hill (elevation 1,951.5 feet) is a fairly low “high point” for a U.S. state, but standing atop the lookout tower, over 2,000 feet above sea level, you can easily tell it’s the highest point around. Many nearby hills are visible; all are clearly below you. If you want to do the Leonardo DiCaprio/Jack Dawson/Titanic “I’m king of the world!” shout from the top of the tower, well, that’s up to you.
Near Prentice lies an expressway junction with U.S. Highway 8, and then you reach the town of Phillips (pop. 1,675). County seat of Price County, Phillips offers several in-town lakes, a Wildlife Museum featuring a variety of wildlife mounts by taxidermist Martin Ribnicker, and Wisconsin Concrete Park, a crazy array of sculptures and folk art figurines using concrete, broken glass, shells and other materials. Some of them reflect both the relative dullness of concrete and the sparkle of multicolored glass, especially if it’s a sunny day.
Fifield (“a little town in northern WI with more cars than people”) provides a junction with Highway 70, one of the last main east-west highways left in the state as you head north; shortly thereafter, you cross the Flambeau River and enter Park Falls (pop. 2,793) Park Falls was originally called Muskellunge Falls, but it turns out “Park” was much easier to spell.
Park Falls boasts two stoplights, which is significant only in that they’re in the only two in Price County; the next set of stoplights is about 40 miles away in any direction. So yes, I’d say you’re officially "away from it all" by this point.
Fishing enthusiasts, of which there are many here, note Park Falls as the home of St. Croix Rod, known worldwide for its equipment. Along with a Pamida sighting, I took note that Park Falls is the "Ruffed Grouse Capital of the World". Alas, I did not see any ruffed grouses on my way through town.
From Park Falls, Highway 13 forges northward through towns like Butternut (pop. 407), home of the “Best Tasting Water In Wisconsin.” (Water is supposed to be tasteless, though, right?) The high school team name is the Butternut “Mighty Midgets”, evoking thoughts that their offensive line doesn’t need to crouch at the line. The players are probably regular-sized, though. Another town is Glidden (no relation to the paint), the “Black Bear Capital of the World,” meaning it’s the place where you least likely want to go camping and leave food out. Highway 77 joins in for ride, fresh off its route as the Great Divide National Scenic Highway. You do indeed cross the “Great Divide” (I call it the “subcontinental divide”), where south of the divide water flows southward toward the Mississippi River and the Gulf of Mexico; north of it, water flows north and east into the Great Lakes and to the Atlantic Ocean. At this point, you’re 950 ft above Lake Superior, 1,550 feet above sea level. That means from there to Ashland, you’re dropping about 950 feet.
Mellen (pop. 935), Highway 77 heads away and shoots northeast towards Hurley. Mellen itself sports a charming city hall building, constructed the same year the largest tannery in North America opened here (1896). It would be seven more years before the telephone would come to town. Mellen peaked in population around 1920 when it had almost 2,000 people, but in 1922 the tannery closed and since then it's been a small, pleasant burg that considers itself the Gateway to Copper Falls. Ernest Hemingway's Adventures of a Young Man was filmed here in 1962, when the town welcomed the likes of Paul Newman and Jessica Tandy. Today, it welcomes recreational seekers of all kinds... but you can also catch a movie here if you want.
Copper Falls State Park is accessible north of Mellen right off Highway 13 via Highway 169. Considered one of the most scenic of all Wisconsin's state parks - a tall order, indeed - Copper Falls features ancient lava flows, deep gorges, and some serious waterfalls. Brownstone Falls is one of the best in the state, as is its namesake, Copper Falls. Campers have their choice of 54 sites, with additional group camping and backpack campsites. You're in the midst of "snow country" here, with over 100 inches annually being the norm, so it's generally safe in the winter months to assume the 8 miles of cross-country ski trails are maintained and ready.
Beyond Mellen and Highway 169, Highway 13 climbs to vistas where you can sense the coming of Lake Superior (especially in winter, when the lake effect snows can be relentless.) Past small towns like Highbridge and Marengo, The Big Lake They Call Gitchigumee (sometimes it’s hard to get Gordon Lightfoot songs out of your head) finally comes into your view as you drop down into Ashland.
Home to a shipping port, Northland College and a beautiful view of Chequamegon Bay, Ashland (pop. 8.620) serves as a gateway to the Apostle Islands National Lakeshore (more on this later). A great place to stop and stretch after your long trek northward is the Northern Great Lakes Center, which offers interactive exhibits, displays, a boardwalk, an observation tower, and information about everything from historical events to best places to stay. It's located west of Ashland along U.S. 2, just after the Highway 13 turnoff northward.
Back in town, Ashland hugs the Bay and buildings for several blocks heading back from the shore offer nice views of the water. Highway 13 couples with U.S. Highway 2 here, but another, parallel route is Main Street, one block south. You pass a J.C. Penney Department store – one of the few times you won’t see one as a mall anchor store, the beautiful Ashland City Hall, the city’s main downtown shopping district and the South Shore Brewery before Main becomes just another side street in the neighborhoods.
After that, check off another brewery tour and imbibe in a cold one at the South Shore Brewery. Makers of the popular South Shore Honey Pils, the South Shore Brewery also brews up a Nut Brown Ale, a Pale Ale, and the new Rhoades’ Scholar Stout, their first “named” beer. South Shore Brewery offers tours, some on a regular basis and some by appointment. Bo Belanger, the head brewer, will happily show you around and let you sample a variety of brews.
It’s probably the most hoppin’ place in town, no pun intended. The brewery is connected to the Deep Waters Grille and a bar so you can enjoy their freshly-brewed products with a variety of food, sports, and conversation with locals and visitors; there’s also a view of Lake Superior out of the front window. What else do you need?
Sideline: Touring the South Shore Brewery
You know it’s a small, interconnected world when fresh grilled mahi-mahi with mango-tomatillo sauce is the special in a restaurant in Ashland, Wisconsin. It’s not like they pull mahi-mahi out of Lake Superior.
To be a good Sconnie, I partook in the Walleye fish fry, which ironically enough was not beer-battered. It was really good, though, as was the interesting combination of “cream of wild rice, ham and mushroom soup.” For my beers, the Brewers’ Choice was the Blonde Bitter (which I’ve dated a few), and was terrific. Others in my sampler included the Golden Lager, Nut Brown Ale, Rhoades’ Scholar Stout, the Cream Ale and the South Shore Honey Pils, a personal favorite of mine back in Milwaukee. Since I spent the whole evening there, dessert consisted of pizza. Bar manager Merri, who originally hails from Colorado, was managing that night. Since I wasn’t hungry enough for a whole pizza, we split one – chorizo with four cheeses (five if you count the parmesan sprinkled on top.) Everyone there was fun and interesting to talk with, and I was hardly the only out-of-towner in the place. Lots of Northland College students work there, and they come from all over the country.
Ashland features an array of lodging, since it’s the largest city between Duluth-Superior and the Ironwood-Hurley "microplex". Of the notables, Best Western The Hotel Chequamegon is the most gracious, and a recent addition to the Best Western family. Victorian-style rooms overlooking the city or the water beckon to the days of the classic 19th century hotels that once served cities coast to coast.
Just west of Ashland into Bayfield County, Highway 13 veers off U.S. 2 and begins its final push into Wisconsin’s northernmost territory.
Bayfield’s county seat of Washburn (pop. 2,285) is the first town that greets you. Located along the Bay, Ashland is visible across the water. Highway 13 is the main downtown street and shops line the road. Several places that specialize in quilting adorn Washburn, as does Chequamegon Books, a great bookstore featuring stacks upon stacks of new and used books - and wireless Internet. I had a nice chat in the bookstore with proprietor Carol Avol, who reminded me that “Chequamegon” is pronounced without the “Q”.
Proceeding north, Mount Ashwebay provides a tree-filled backdrop to your view while approaching Big Top Chautauqua, a 900-seat entertainment venue that manages to combine “state of the art” with “all canvas tent theater” in one sentence - and mean it. Located at the base of Mount Ashwabay between Washburn and Bayfield, artists including Willie Nelson, Keb’ Mo, John Hiatt, Big Bad Voodoo Daddy and Robert Cray have complimented the already bustling line-up of orchestras, singers and performance artists that cover over 60 dates every summer from mid-June through mid-September.
Popular Bayfield (pop. 611) is well-known to tony vacationers around North America. Its charming shops, picturesque, sweeping views of Lake Superior and the Apostle Islands, access to the islands and interior recreation, and wide variety of B&B’s, hotels, motels and restaurants make this a popular destination for relaxers and adventurers alike. The Chicago Tribune called it the "Best Little Town in the Midwest" and numerous presidents and Hollywood stars have made Bayfield a regular stop on their "get away from it all" itineraries. It's not rare to see autographed pictures of familiar people and historical figures adorn the walls of some shops and restaurants. Like Ashland and Washburn, Bayfield is a very popular place for artists to set up shop. whether just for the summer or all year 'round. Bayfield is noted as one of the "best 100 artist towns in the U.S.", and you'll find more galleries here than perhaps any other town with a population of 611 people. Bayfield is also the access point for cars wishing to visit Madeline Island and the Apostle Islands.
Cornucopia is “Wisconsin’s Northernmost Village”… also, not coincidentally, with Wisconsin’s Northernmost Post Office. From the Latin Cornu Copiae, Cornucopia means “horn of plenty” or “harvest cone”; it’s actually the town’s symbol, clearly visible on signs as you drive through. With two marina facilities on Lake Superior and a beach called Corny Beach (I was wondering what kind of jokes beachgoers were telling on the sand), Cornucopia sports a large array of boat-oriented seasonal visitors, many of whom visit Ehler’s General Store, right next to the state’s northernmost post office. Ehler’s has been around since 1915 and is still operated by descendents of one of the original founders. Squaw Bay, just northeast of Cornucopia, features a series of sea caves that are quite a sight, especially if you can kayak. If you have a kayak or can rent one, definitely check out the bay; it's accessible off Highway 13 via a series of small side roads, including Squaw Bay Road, Meyers Road and Squaw Point Road.
Herbster (part of the Town if Clover, and perhaps the only place that didn’t entirely hate Burger King’s “I’m Not Herb” campaign from the ‘80s), Port Wing had “Wisconsin’s largest fish boil” going on when I passed through.
Side note: Now here’s the wild thing about Bayfield County: it’s the largest in the state by area, covering 2,042 square miles – larger than Rhode Island and only a little smaller than Delaware. It has 962 lakes, varies by almost 1,100 feet in elevation, contains a number of tourist sites and offers a ferry service to nearby Madeline Island; and yet, there isn’t a single traffic light in the whole county. Not one. Which in a way is good, because there’s no way you can get a ticket for running a red light; just a stop sign here and there.
In the distance, Minnesota is visible, usually about 40-50 miles away. Interestingly, a majority of the cars heading eastbound sported Minnesota plates, reiterating how popular these reaches are as a vacation spot for out-of-staters. You see, in the "south" (of Wisconsin), out-of-staters are usually Illinois people - going about 90 mph.
Just inside Douglas County, Highway 13 stops hugging Lake Superior and heads straight south for a few miles. At County H, 13 turns west again (you can access Highway 27 by heading about 9 miles south on County H to Brule), heads through a narrow swath of the Brule River State Forest, and makes a beeline for the final stretch, a straight shot towards the final terminus just south of Superior in the Town of Parkland.
Less than five minutes up U.S. 2 & 53 from Highway 13's end is Superior (pop. 27,368), Wisconsin's northwest corner and one of the Twin Port cities (the other, of course, being Duluth, Minnesota) that together have one of the busiest ports in the world. Superior basically runs along the western end of Lake Superior's shore. The drive up U.S. 2 & 53 runs you right along Superior Bay, protected from the rough lake waters by Wisconsin Point and Minnesota Point. Native Americans settled here not only for its proxoimity to the lake, but portage access to the St. Croix River, just south of Superior near Solon Springs. Superior is the county seat of Douglas County (named for the Illinois senator famous for being the "D" side of the Lincoln-Douglas debates) and features the second largest municipal forest in the United States. The UW system has a Superior campus and counts bodybuilder, actor and California governor Arnold Schwarzenegger among its alumni. The economy here has had its up and downs, as has the city itself; the population peaked at just over 46,000 back in the 1930s, more than currently live in all of Douglas County. Lately, though, things have been on the upswing; traffic at the Port is up, manufacturing and transportation business is growing again, and the city is drawing more tourists than ever before.
Superior offers a look at the "World's Largest Whaleback" at the S.S. Meteor Museum. Originally named the Frank Rockefeller, it was one of only 44 whaleback ships ever built. It's a 366-foot long vessel launched in 1896 as an iron ore carrier. In 1927, many many years before the TV show, it was renamed the South Park, where it carried automobiles and hauled sand and fill for the 1933 Chicago World's Fair. During World War II it was sold and renamed the Meteor, where it continued service until running aground near Marquette, Michigan in 1969. It was retired and by 1973 became the museum it is today in Superior. Tours are available from mid-May to mid-October; admission prices vary: it's free for kids under 6, $5 for students and seniors, and $6 for adults. The Richard I. Bong World War II Heritage Center (305 Harbor View Pkwy., 715-392-7151) salutes the United States' highest-scoring air ace and Medal of Honor recipient. He's the same Bong who has a Recreation Area in Racine County named after him - a place originally slated to be an Air Force base - as well as the namesake of one of the bridges from Superior to Duluth (the one carrying U.S. 2), a bridge in Townsville, Australia, an Air and Operations Center on Hickam Air Force Base in Hawaii, and even a theatre in Misawa, Japan. The Heritage Center celebrates all who dealt with World War II, from frontline fighters to those who kept things running at home. It's located right along Superior Bay.
At the end of Highway 13, you can also head straight west on County Z, then south on County A and right on Weinstein Road to hook up with Highway 35, where you can check out Big Manitou Falls in Pattison State Park. At 165 feet, it's the highest waterfall in Wisconsin and the fourth highest east of the Rocky Mountains. The Park and waterfall is about 13 miles south of Superior and about 15 miles from the end of Highway 13.
Alas, after 340+ miles, Highway 13 comes to an end. Just as Highway 13 begins at a freeway junction with I-90/94 in Wisconsin Dells, it ends at a freeway junction with U.S. Highways 2 & 53 on the southern outskirts of Superior. From the Dells to the southern outskirts of Superior, you encounter tourist towns, logging towns, paper- and cheese-producing villages, medical center cities, shoreline burgs, beachside hamlets and miles of forest. It's a truly huge cross-section of Wisconsin and a great way to spend a few days road-tripping on one of the Wisconsin's longest State Trunk Highways - a must route on the State Trunk Tour!
Total Mileage: 342 miles